Action pillar 5: FOOD, NUTRITION AND CONSUMER

The role of the consumers (integration into the function and development of the agro-food industry, monitoring and analysing their behaviour and perception about food) is crucial for establishing an appropriate system that will lead to the innovation development of the entire agro-food chain. Due to the digital revolution, an open-minded perception of new technologies and products is required. Action pillar 5 is closely linked to SRIP Health-Medicine and SRIP Sustainable Tourism.

Establishment of a sensory centre for the efficient consumer-led development of new functional food products for individual target groups.

Monitoring changes in the habits of consumers and the perception of individual aspects of food (packaging, new technologies, advertising, food labels, etc.) in order to efficiently plan the development of new functional foods and study the effects of food and nutrition on human health and the role of the consumer in the food offer for further development.