In a globalized world, AMs are facing competitive pressure. Adding industrial services to the product range is a key factor to corporate value and global competitiveness. The path for manufacturers offering additional services like maintenance is called ‘servitiziation’ and requires big changes within the enterprise, especially when exporting the services. Difficulties occur because cultural, infrastructural and local service knowledge of target markets is crucial for success. Because of missing resources to get needed know-how, many AMs have not yet reached levels of sufficiency within this development.
The ProsperAMnet project has jointly developed innovative tools and approaches for supporting advanced manufacturers. Those tools help to identify internal leverages for improving the sale of industrial services and recognizing which services could be exported successfully. With the aim of presenting them and also broadening the discussion of the future of ‘servitiziation’ we are organizing the final event “How To Boost Service Performance & Service Export Trends in AMs”. The event is especially aimed at the representatives of the large companies and SME’s, policy makers, and BSO’s at national, regional, and European level.
Speakers:
- Francesca Pozzar: "Product-Service systems: a roadmap to servitize manufacturing SMEs"
Journalist, communication expert and project manager at Friuli Innovazione, where she is responsible for cooperation and innovative international initiatives that address factors that promote the competitivness of SMEs. At the conference, she will present the THINGS+ project and the service methodology and the professional certification system Servitization managers.
- Mito Mihelič: "Service design as a vital part of companies' core extension"
Mito Mihelic established a Design Thinking departement at Viessmann Group, being responsible for the roll-out of the user-centered methodology. His talk will focus on internal toolkits and methodologies that help employees across all organisation's departements to strenghthen their understanding of custumers' needs and find innovative and often disruptive solutions for all of them.
- Henning Rabe: "New players ... with the new rules of the game - even entering the global service management"
After 10 years in the agricultural machinery industry, Henning Rabe is now active in several initiatives. He advises and accompanies Ag-Tech companies in digital transformation with PHAEN Ag-Tech Transformation Experts. His lecture will be focused around three topics: "Disruptor's Options - where is the gap? Where is the pain point?", "Value creation alternatives and PLM - changing the process patterns", "Data Driven services to develop new business models".
- Richard Farkas: "AI for service export"
DR. Richard Farkas has been working in Artificial Intellegence research and developement for 20 years. he published over 120 scientific papers and delieverd a dozen of commercial projects with his team at the University of Szeget, Hungary. For 4 years he worked as the head of data science at Black Swan Data, a London based social prediction company. His current research focuses on bridging the gap between academic AI research and needs for real world AI application, which will be the focal point of his lecture.
- Thomas Lamprecht: "Future of Business Models in Manufacturing Industries"
Experienced leader with a demonstrated history of working in the automotive industry. Skilled in digital tranformation, digital strategy, internet of things (IoT), industry 4.0, global project management and building/leading global teams. His lecture will be focused on changes of the business models while offering digital services and different opportunities in digital services.
Please register for participation here
Invitation letter
Official agenda
