The automotive industry and the entire mobility ecosystem are currently undergoing a transformation due to various external factors, including climate change, new technologies and global competition. This transformation is mainly driven by four key trends: electrification, connectivity, automation and the platform economy. Established companies are finding it difficult to adapt to these changes and are under increasing pressure, with small and medium-sized enterprises (SMEs) being particularly challenged. Electrification, automation and connectivity are key to achieving sustainability in industry, while the platform economy, combined with advances in these three areas, represents an important potential for value creation.
The Drive2Transform project aims to help companies, in particular SMEs, to navigate the changes brought about by the transformation of the automotive industry, with the main objective of maintaining Europe's market competitiveness. A cross-regional strategy will be used to achieve this ambitious goal, allowing all regions involved to benefit jointly.