General information


A European Action on Whole Grain partnerships




1.425.684,05 €


Project WholEUGrain was launched in November 2019 in collaboration with project partners from four countries (Denmark, Romania, Slovenia, Bosnia and Herzegovina). WholEUGrain will last for 3 years and is receiving funding from the European Union’s 3rd Health Programme.

The aim is to facilitate and get some experiences in transfer of the Danish best practice model for a Whole Grain Partnership (WGP) to other countries, mainly the countries involved in the project – but also by involving other countries and stakeholders, aimed to increase the population's whole grain consumption.

Overall objectives of WholEUGrain are to:

  • promote a good health status through healthy diets
  • prevent noncommunicable diseases
  • reduce inequalities regarding the access to healthy food
  • establish supportive environments for healthy lifestyles by developing country-based whole grain public/private partnerships

Main outputs of WholEUGrain:

Work packages

The project activities are carried out within 5 work packages: Coordination (WP1), Dissemination (WP2), Evaluation (WP3), Implementation tools for WGP (WP4), National/sub-national development of a WGP (WP5).

WP1: Coordination


  • Management and coordination of the project towards planned objectives.
  • To ensure progresses in accordance with the work plan and progress timely and quality results.
  • To oversee conformity of all activities to following EC rules and contractual agreement, to organise meetings, prepare reports, manage the project budget and payments.

Leading partner of WP1: Danish Veterinary and Food Administration (DVFA)

WP2: Dissemination


  • To ensure a constructive and fruitful exchange of information and experiences among applicants.
  • To ensure that information, results and deliverables are easily available to applicants and other stakeholders as SMEs and consumers.
  • To promote awareness of the project and good dissemination towards a broader audience other the deliverables that are determinate to become publicly available.

Leading partner of WP2: Chamber of Commerce and Industry of Slovenia - Chamber of Agricultural and Food Enterprises (CCIS-CAFE)

WP3: Evaluation


  • To ensure internal and external evaluation of the project.
  • The internal evaluation will ensure input, process assessment and provide feedback to the coordinators of each of the WPs, and ensure that the project is making progress in achieving the outputs and deliverables of the project.
  • The external evaluation will focus on project outcomes and their impact.

Leading partner of WP3: National Institute of Public Health (INSP)

WP4: Implementation tools for WGP


  • To provide the participating countries with all the prerequisites for transferring DWGP into their countries by ensuring knowledge and experiences from Denmark.
  • To update the evidence base for the recommendation of WG, to develop a toolbox for implementation purposes and to conduct summer schools.

Leading partner of WP4: The Danish Cancer Society (DCS)

WP5: National/sub-national development of WGP


  • To establish a public/private partnership in the applicant EU member states with the aim of increasing the consumption of WG products in different target groups.
  • To ensure that the partnership are set up in a format and with targets that fit into national context.

Leading partner of WP5: Chamber of Commerce and Industry of Slovenia - Chamber of Agricultural and Food Enterprises (CCIS-CAFE)


Project partners

Danish Veterinary and Food Administration (DVFA)

The leading partner of WholEUGrain project is Danish Veterinary and Food Administration (DVFA), who is part of the Ministry of Environment and Food of Denmark. DVFA sets the framework and works towards a sustainable food production, focusing on the entire chain: From farm to fork. They promote The official Dietary Guidelines and recommendations through partnerships, structural activities and communication, aiming towards improving consumers diet and a healthier population.

The Danish Cancer Society (DCS)

The Danish Cancer Society, who is responsible for work package 4 (Implementation tools for Whole Grain Partnership) aims to unite the Danish population in a strong, active effort against cancer. The main purpose of the organization is research, prevention and patient support. The vision of DCS is: A life without cancer. Their mission is increasing cancer survival rates, reducing the number of cancer cases and improving life with cancer.

National Institute of Public Health (INSP)

National Institute of Public Health (INSP), who is responsible for work package 3 (Evaluation), is an organization that provides technical assistance, including the provision of data, expertise and training on public health and related matters to the Ministry of Health and its decentralized structures form Romania. The National Centre for Health Status Evaluation and Health Promotion (NCHSEHP) is the  NIPH structure responsible for health promotion and monitoring and evaluating the health status of  population.

Chamber of Commerce and Industry of Slovenia - Chamber of Agricultural and Food Enterprises (CCIS-CAFE)

CCIS-CAFE is the main and the biggest representative organization for food industry in Slovenia. It represents branch interests of 230 agricultural and food companies, registered in Slovenia vs. Slovenian governmental and non-governmental institutions/organisations, as well as in equivalent EU associations. CCIS-CAFE is responsible for two work packages in WholEUGrain project (Dissemination and National development of WGP).

Ministry of Civil Affairs of Bosnia and Herzegovina (MCA)

The Ministry of Civil Affairs of Bosnia and Herzegovina (MCA) is the state-level institution responsible for carrying out tasks and discharging duties which are within the competence of Bosnia and Herzegovina and relate to defining basic principles, coordinating activities and harmonizing plans of the Entity authorities and defining a strategy at the international level in the field of health care. MCA is included in activities of all work packages for WholEUGrain project.


Chamber of Commerce and Industry of Slovenia

Dimičeva 13, 1504 Ljubljana


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